Check your product's moat for free✦Weekly monitoring from £29 a month✦
Check a product
NewMoat monitoring, on autopilot

How strong is your product's moat?

Watching for personal software , copycats , AI agents , new entrants and platform moves , so you know how deep your moat runs.

Moatly [Why now]

Your next competitor might be a weekend project, an open-source clone, or a feature inside ChatGPT. Most never appear on a competitor list.

Moatly watches for all of them, and tells you how deep your moat runs.

Moatly [Threats]

Five things that test a moat.

Competitive intelligence watches the rivals you already know. Moatly also watches for the ones you don't.

AI agents & skills

TH–01

MCP servers and skills doing the job inside ChatGPT or Claude.

Personal software

TH–02

“I built my own” posts, and the open-source packages that make it easy.

Copycats

TH–03

“Alternative to” repos, packages and AI apps on GitHub, npm and Hugging Face.

New entrants

TH–04

Launches, newly registered sites and freshly funded companies after the same job.

Platform absorption

TH–05

Features from the big platforms that absorb the job.

Moatly [How it works]

From website to reading in minutes.

Moatly [Pricing]

Check it free. Watch it weekly.

The reading is free for any product, any time. Monitoring watches yours every week and tells you in Slack or by email the moment something serious appears.

  • Free

    £0no sign-up

    Where does my product stand today?

    Check a product
  • MonitorFounding price

    £29per product, per month

    Or £290 a year: two months free

    Know within a week when something starts testing your moat.

    Founding price for the first 100 members, kept for as long as you stay. £49 a month (£490 a year) after that.

    Slack Email API
    Claim a founding place
  • Audit

    48hfrom kick-off to findings

    Your moat, read in depth by a person who does this for a living.

    Priced to scope. Tell us what you need and you'll have a quote within one working day.

    Request an audit
Moatly [FAQ]

Good to know.

Moatly [Monitor] · £29/month

Moat monitoring, on autopilot.

Every week: a fresh reading, every new threat, and a record of your moat that builds. Delivered where your team already works.

Slack Email API

£29 a month for the first 100 members, kept while you stay. No payment until it launches. See plans

Start with a free check.

A few minutes, no sign-up, and every number shows its working.